TEQUILA-ONE FOR THE GIRLS
With almost 1100 different brands of Tequila now on
the market, it seems appropriate that there is now one especially geared
towards the girls. TUKYS
Tequila, a new company formed in the party capital of
fits that profile, and the flavored drink is more like a liqueur than a
spirit, coming in five tropical flavors.
The Tequila itself comes from the Jalisco region of
, and the target market is females aged 21-35, and in particular those
that like a drink with a lower alcohol content and tropical party flavor.
I clearly preferred the Vanilla Coffee, opaque brown
colored with a distinct and sweet agave nose, and imbued with lightly
coffee. Other drinks in the collection are Kiwi-Strawberry which has a
tropical punch aroma to it, and the orange colored Mandarin Orange drink
has a nice blend of tart and
sweet flavors. Watermelon has a transparent ruby red look to it and is
moderately sweet, while the Lemon-Lime drink is best suited for shots and
margaritas. This is clearly a product that will benefit from some creative
in-house marketing at a never ending range of outlets where thirsty young
women congregate, but serious tequila drinkers will have minimal interest
in this drink.
They also advise to serve the drink on the rocks to
get the real taste, so whatever your taste, TUKYS is a different style of
drink to bring to the already crowded market place. We wish them well.
Cocktails we like (with Swank Martini Glasses of course) include:
1 part Tukys
1 part Coke
Add to shot
glass, slam, drink immediately
1 ½ oz
Tukys Lime Tequila
half filled w/ice cubes, combine, shake well, strain into cocktail glass