CUERVO LAUNCHES A FAMILY SECRET- PLATINO TEQUILA
By Michael Hepworth
The already crowded shelves stocking super premium
tequila will have to make way for a new interloper with massive brand
recognition and the marketing clout to match. Jose Cuervo has just
launched their Platino label this past September. The new sixty dollar 750
milliliter bottle contains is a rich silver tequila that up to now was
reserved for the Cuervo family’s private enjoyment.
The hand numbered bottle all done individually comes with hand
dipped wax seals, and is presented in a classy looking blue wooden box,
which seems a shame to open. But you will have to try the drink, which is
also very good on the rocks with lime, as a margarita or in other
I have to say the claims of this being a lush and
vibrant drink are not misplaced. The smoothness comes from the
distiller using the most flavorful hearts of the estate grown blue agave.
There is a hint of vanilla and oak along with a balance of pepper
in the finish. The Beverage
Testing Institute this year gave the Platino a 96 point rating, the
highest rating ever for an ultra premium silver tequila. The very popular
Patron Silver has an 89 rating, thus, Jose Cuervo’s new product should
definitely shake up the already very crowded and competitive market.
Made out of hand selected estate grown 100% blue
agave, the company uses a proprietary distillation method at their La
Rojena distillery, resulting in a tequila of character and complexity.
They also use only the inner portion of the agave’s pina, to make this
drink, everything it is hyped up to be.
Cuervo Platino Margarita Martini
Cuervo Platino, Fresh Lime Juice, Simple Syrup
Cuervo Platino Dirty Martini
Cuervo Platino, Vermouth, Olive Juice, Olives
, Angostura Bitters, Simple Syrup, Mint Leaves