TEPO ANEJO TEQUILA MAKING ITS MARK
By Albert Hayashi and Michael Hepworth
Here is yet another new entrant to the premium
Tequila market, and judging by the packaging of Don
Tepo they are going for the traditional tequila market. Even the
production methods are old school with the agave methodically placed and
slow baked in earthen ovens to ensure that the distinct agave flavor is
retained. The old school packaging is augmented by the hand blown bottles,
and the hand fitted wood corks.
Although Don Tepo is only currently available in
, there are plans to launch soon in
. They have got off to a good start with the experts with a Double Gold
Award for the Anejo at the San Francisco Spirits show in 2008, and more
recently a gold for the Anejo and Blanco at the San Diego Spirits of
All this is very impressive, but the real way to
check out the impact of a new Tequila is to talk to the people who drink
it, so here is how we really saw the value of Don Tepo- Over the holidays
during All Saints Day (Halloween), we took over for the regular cantineros
(bartenders) and were able to serve the new and exciting Don Tepo brand.
We received first hand feedback on the blanco, reposado and anejo from
those attending the party.
We served the various types of tequila in small
sniffer glasses, but later used tall shot glasses. In addition, we mixed
the tequila with a number of Margarita mixes. The first impression of this
new tequila was positive, with a number of guests asking for seconds.
We mixed in some sangrita as a chaser to the tequila to cleanse the
palette between drinks.
Someone dressed as a Sarah Palin look-alike told us
they preferred the smooth aged taste of the Don Tepo anejo, while a
Michael Jackson wannabee (is he still popular?) returned to the bar for a
few rounds of the blanco. Our personal approach to drinking Don Tepo
tequila over the course of a long evening would be to start with the pure
blue agave anejo or reposado tequila in a tall shot glass followed by a
shot of lime. Then finally, make a paloma (w/squirt) or margarita with the
blanco over ice.
Cocktail- Don Bomba
¼ oz Don Tepo Tequila
½ oz Pineapple Juice
Shake all ingredients except grenadine with ice
briskly. Pour into sugar rimmed cocktail glass. Add grenadine and garnish
with a lime wedge.