WHISKEY LAUNCHES THEIR ULTRA-PREMIUM WHISKEY 25
By Michael Hepworth
Premium Whiskies are starting to hit thick and fast
in the market, and the latest is Chivas Regal Original 25, created by
Master Blender Colin Scott, a thirty year veteran of the industry. Scott
recently to launch the brand, and was so passionate about this whiskey,
that $299 a bottle seemed a bargain. The
launch party in Los Angeles that I attended was far more low key
than the one they put on in New York a few days earlier, an event
reputedly that cost a small fortune. Diana Krall provided the
entertainment, and 400 VIP guests and celebrities were the lucky ones
trying this whiskey for the first time.
Luxury and glamour are the theme of this whisky, and that is reflected in
the original packaging, and all with individual numbering. Scott is
following in the footsteps of original Master Blender Charles Howard, with
whiskies selected for their quality, age and character.
When the whiskey was launched 98 years ago in
New York, it put Chivas firmly on the map as demand quickly outstripped supply.
With the arrival of World War One and the advent of prohibition, the
whiskey became a real collector’s item. The upper class hordes just went
crazy for the drink, and so they are hoping for a repeat performance this
year. First released in 1909
by the Chivas brothers, Chivas Regal 25 is a smooth blend with aromas of
stone fruit and a hint of creamy marzipan, nuts and chocolate-orange. This
is the stuff to bring out on special occasions, and Scott considers the
creation of this whiskey as the apex of his career.
12, place des Etats-Unis
75783 Paris Cedex-16
+33 (0) 1 41 00 41 00