Snow Queen Vodka Arrives Across the Atlantic

A highly touted Vodka from Kazakhstan which is distilled five times has arrived to the States.   Snow Queen Vodka  was recently awarded the Top Vodka medal at the recent 2008 San Francisco World Spirits Competition. Kazakhstan is the ninth largest country by land area in the world, and the sixth largest producer of grain.

Right Gin Set to Launch in Los Angeles

Right Gin is a relatively high end drink imported from Sweden that is now set to launch in Los Angeles and Miami this month. Priced at $40 a bottle, the drink was created by W.L.Lyons Brown, a descendant of the family that owns Jack Daniels and Southern Comfort. The brand launched in 2007 big time at the Gwen Stefani concert after party in Las Vegas , and is being clearly marketed at the under-30 crowd, not a group that you can really associate with Gin. 

Is U'luvka Vodka The Best of the Bunch?

For those of us who are paid to drink this stuff, and for others who hang out at the hippest and trendiest bars and hotels in the world, we get the chance to try the best. U’Luvka Vodka from Poland launched in England in 2005.

Boomerang Vodka Hits the Target

What do kangaroos, Ayers rock and Foster’s beer, and Chris Williams have in common?  They are all from Australia of course.   Who might you say is Chris Williams? He is from the land “down under” and owner of the Wattle Creek Winery where he has developed a new fresh tasting vodka from a special blend of grapes grown in Sonoma , California Boomerang Vodka is a light clear refreshing vodka distributed through Foster’s Wine Estates. 

A Tale of Two Vodkas: Level & Absolut 100

Here are two vodkas from the Absolut Family in Sweden that are so different in taste and texture,  that it is hard to believe they come from the same family. Absolut started out shipping their Vodka to the United States during the reign of Abba in 1979, and just like the supergroup, they believe in creating new boundaries and taking some risks along the way. They have been in existence since 1879, and are now the world’s third largest Vodka firm.  The advertising campaign for LEVEL VODKA indicates something that is smooth, sophisticated and sexy.

Chivas Whiskey Launches Their Ultra-Premium Whiskey 25

Premium Whiskies are starting to hit thick and fast in the market, and the latest is Chivas Regal Original 25, created by Master Blender Colin Scott, a thirty year veteran of the industry. Scott was in America recently to launch the brand, and was so passionate about this whiskey, that $299 a bottle seemed a bargain. 

Lotus White Vodka Hits the Market

With about three new Vodka brands launched every day, it has now become our mission to try and inform our readers of those brands we think deserve more attention. White Lotus Vodka falls into that category, and this brand new entrant into the very crowded and competitive market place looks like a winner to this writer.

Jose Cuervo Launches a Family Secret- Platino Tequila

The already crowded shelves stocking super premium tequila will have to make way for a new interloper with massive brand recognition and the marketing clout to match. Jose Cuervo has just launched their Platino label this past September. The new sixty dollar 750 milliliter bottle contains is a rich silver tequila that up to now was reserved for the Cuervo family’s private enjoyment. 

Johnnie Walker Unveils New Ultra Deluxe Whiskey  

Encouraged by the world wide success of the Johnnie Walker Blue Label Whisky that has become the whisky of choice for the corporate gift set; the company has just announced the launch of Johnnie Walker Blue Label King George V Edition.

Ciroc Vodka-Leader of the Pack

Ciroc Snap Frost Vodka stands out from the pack in my opinion, and although there are obviously technical reasons for this, it is just the taste that makes it for me. 

"Tastes Great, Less Filling" Tequila from Partida

It is fashionable for tequila enthusiasts and connoisseurs to spend years debating the intricacies of which distillery makes the best tequila.  The irony is drinkers may spend hundreds of dollars on premium tequila brands only to mix it with a supermarket generic margarita mix.   There needs to be a way of maintaining the blue agave purity of tequila in a margarita drink form.  Partida Tequila recognizes this “margarita paradox” and has developed a drink solution. 

Herradura Tequila Making a Bold Claim to be the Best

Herradura Tequila has been around on the market since 1964, and today the company claims to be the largest holder of barrels in all of Mexico and one of the leading marketers of aged tequilas in the world.

A Journey into the Past

Walking around the small town of Tequila, Mexico, one finds a strong sense of the past and history. Three part story on the origin and history of tequila and the Jose Cuervo premium tequila, Familia de Reserva.

Rangpur Gin, Latest from Tanqueray

The latest gin from Tanqueray is called Rangpur Distilled Gin that is distilled with rare Rangpur limes for a gin taste more subtle than the usual variety. Expect an aggressive advertising campaign featuring the rather smarmy English bon vivant Tony Sinclair, which is appropriate considering that the English learned to smooth the edges of their gin with a squeeze of fresh Rangpur lime during their time colonizing India. The limes are native to India and resemble a tangerine in color, shape and size, but characterized by the juiciness of an orange with a zestiness of the lime.

Elixir G- The Hot New Ginger Mix

In the never ending search for the perfect cocktail or martini, one can easily forget about one of the most potent spices of all, ginger. There are many kinds of exciting ginger beers out there, including such stunners as the cult Blenheim Ginger Ale from South Carolina.

La Certeza Gives Tequila Lovers Certainty

If there is any doubt and you are uncertain after trying the typical Patron, Souza and Jose Cuervo labels, make sure you try La Certeza (“Certainty”) Tequila.  La Certeza brings together three of the leading families in the spirits industry: the Beckmanns- former co-owners of Jose Cuervo, the Boissets- a Burgandian family celebrated for their terroir, and the La Certeza family- close group of tequila artisans who combine generations of experience.  

Plymouth Gin Bounces Back with Re-Branding

Gin is finally making a belated comeback after spending years in the doldrums following the emergence of Vodka as the drink of choice, and the Martini craze has helped fuel the revival. The history of the cocktail dates back to 1896 when gin was used in the original Dry Martini recipe. One particular Gin looking to benefit from this revival is Plymouth Gin from England, that dates back to 1793, and that is widely considered one of the smoothest gins around according to the experts and certainly by this writer.

Redcliff Liqueur Makes a Stand for the Americans

There is a new liqueur on the block and looking to make a name for itself in the watering holes of America. Redcliff claims to be America’s “first premium liqueur”, and since it is predominately cola based, with a touch of vanilla and about 15 secret spices, that is not an unreasonable claim. Redcliff joins such other national treasures like Baileys Irish Cream (Ireland), Amaretto, Limoncello (Italy), Kahlua (Mexico) and Pimms (England) as the flagship liqueur of a country. It is 65 proof (32.5% Alc/Vol) and is particularly potent when served with equal parts of rum, bourbon, coffee liqueur, amaretto and flavored vodkas.

Trago Tequila- A Drink of High Quality

I have recently come across a new tequila that is really different and superb that I predict will have people talking about it for some time to come.  Trago Tequila is brand new on the market, but already it has made inroads into the competitive world of expensive liquor that seems to be taking over the liquor industry. Distilled initially through copper and then through stainless steel, Trego.

Tukys Tequila- One for the Girls

With almost 1100 different brands of Tequila now on the market, it seems appropriate that there is now one especially geared towards  the girls. Tukys Tequila, a new company formed in the party capital of Las Vegas fits that profile, and the flavored drink is more like a liqueur than a spirit, coming in five tropical flavors.  The Tequila itself comes from the Jalisco region of Mexico , and the target market is females aged 21-35, and in particular those that like a drink with a lower alcohol content and tropical party flavor.

Black Box Wines

By all accounts, wines in a box, is one of the fastest growing trends in the wine industry. Leading the way are Black Box Wines, a company started as recently as 2002 by Ryan Sproule, a former sales consultant and engineer from Alberta, Canada . Now based in Sacramento, he spotted a gap in the market, and all he had to do was come up with the packaging concept, contract out the wine to a major distributor and watch sales grow. Part of the success comes in the packaging itself, a sleek looking black box with an elegant design. It is also the first boxed wine with an appellation that was an American Viticultural Area (AVA).